You are probably wondering why the first thing you see in this post is a gross-looking picture. Well, this is a photo from http://www.alphanail.com/ which I found thanks to Skepchick Quickies. Alphanail is nail polish (nail armor and nailshine, as well) for alpha males. Uh, what?
I have no problem with men wearing nail polish. Absolutely none. I don’t particularly like finger nail polish for myself, nor do I find it attractive on men, but I don’t care if other people wear it. My issue, then, is not with male nail polish.
My issue is this photo. The nail polish is being marketed to “alpha males,” and to illustrate that they show a photo with two faceless woman draped across a muscular man who has his hand on one of them like he owns them.
Its about style, its about confidence, and its about being yourself in any situation. Alpha Nail knocked it out of the park.
The nail polish is about “being yourself,” and that apparently includes making women’s bodies into property. Alpha males get to be people, but women are just there for adornment. Who they are doesn’t matter in the slightest.
If Alphanail is “about style . . . about confidence, and . . . about being yourself in any situation,” why doesn’t the ad show a strong, confident, classy man?